In the fitness-streetwear world, Kill Crew has emerged as not just another apparel brand, but a movement rooted in mental health, resilience, and community. As interest in the brand grows, many ask: who owns Kill Crew? Understanding the ownership, structure, and founding leadership gives important insight into how the brand got where it is — and what drives its mission.
Origins of Kill Crew
Kill Crew is a Los Angeles–based fitness and lifestyle clothing company that blends athletic streetwear with a powerful message: overcome your internal battles, move forward, and build strength both physically and mentally. The brand was founded in 2019 or 2020 by designer-entrepreneurs Colton Dobson and Marco Passaquindici.
Dobson and Passaquindici launched Kill Crew to create a brand that stood for more than clothing. Their mission: to tackle negativity, anxiety, depression, and other mental-health issues while also delivering high-quality gym and streetwear gear.
Ownership & Corporate Structure
While some brands hide behind vague ownership statements, Kill Crew is relatively transparent. The brand itself states that there is “no one person” behind it — “Kill Crew is purely an idea, an illusion created by every single person fighting mental health issues (inner demons).”
Public records show that the brand is operated by Kill Crew, Inc., a corporation registered in Nevada. Marco Passaquindici is listed as CEO and principal contact for the company.
Together, this indicates:
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Founders: Colton Dobson & Marco Passaquindici
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Company: Kill Crew, Inc.
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Leadership: Marco Passaquindici (CEO)
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Brand ethos: inclusive idea-based ownership via community
Founders and Their Backgrounds
Colton Dobson
Colton Dobson is credited as a designer and co-founder of the brand. His work helped position Kill Crew not just as gym apparel, but as a catalyst for mental and physical transformation.
Marco Passaquindici
Marco Passaquindici appears in public records as CEO and principal contact for the company. His role suggests responsibility for company operations, branding strategy, and corporate infrastructure behind the clothing line.
Ownership vs. Brand Philosophy
The statement on Kill Crew’s website—that the brand is “an idea”—emphasizes its community-driven philosophy. The decision to phrase ownership in this way aligns with the brand’s mission: it isn’t just about founders, but about all individuals facing internal struggles.
This is noteworthy because it sets the brand apart: many apparel companies focus purely on product and profit. Kill Crew emphasizes purpose, giving its ownership narrative a deeper dimension. The result: consumers feel connected not just to a clothing label, but to a movement.
Why Knowing Ownership Matters
Understanding who owns a brand like Kill Crew is important for several reasons:
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Authenticity Check – When you know the people behind the brand and their mission, you can evaluate whether the brand’s claims match its values.
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Quality Assurance – Ownership and leadership influence product quality, customer service, and brand consistency. A brand with visible founders and executive leadership offers more accountability.
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Community Trust – Transparent ownership supports the narrative of a community-driven brand.
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Future Direction – Leadership often shapes strategic focus. With leaders focused on mental health and fitness culture, Kill Crew’s direction becomes clear: apparel plus advocacy.
How Ownership Influences the Brand’s Mission
Because the founders and leadership share personal interests in fitness, mental health awareness, and community building, the brand’s mission remains at its core. Kill Crew has developed initiatives such as gym spaces, mental-health awareness campaigns, and community engagement programs.
This alignment between ownership values and brand action enhances authenticity: the leadership isn’t hidden, and the mission isn’t lip service.
Challenges & Considerations
No brand is free of challenges, and ownership structure can impact how these are handled. With Kill Crew:
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Some consumer complaints have been made regarding quality, shipping, or service.
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The “no one person” ownership statement may confuse some customers who prefer clear corporate structure.
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Rapid growth can strain operations — scaling a movement while maintaining alignment and quality is a challenge for any emerging brand.
Final Thoughts: Ownership as Identity
When you invest in a brand like Kill Crew, you’re buying more than fabric and stitching — you’re buying into an identity. Knowing who owns and leads the brand helps you evaluate whether the identity is genuine.
In Kill Crew’s case:
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Founders Colton Dobson & Marco Passaquindici bring vision and operational leadership.
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Kill Crew, Inc. is the formal corporate entity behind the brand.
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The brand’s philosophical statement about community ownership supports its message of inclusion and empowerment.
For consumers, the takeaway is clear: Kill Crew is not a faceless corporation, but a brand built around real people, real struggles, and real purpose. While no company is perfect, the leadership and structure of Kill Crew align convincingly with the brand’s stated mission.
If you’re looking for fitness wear with substance — where ownership influences more than profit — Kill Crew offers a strong case.
